Wu-Tang Clan + 36 chambers
Brand Identity and Capsule Collection for Wu-Tang Clan / RZA’s new streetwear brand 36 Chambers.
The 36 Chambers brandmark is constructed on one main principle, Balance in Nature. This theory coupled with ancient Asian ink-wash painting techniques are what influenced the design of the 36 CHAMBERS brand mark.
The Balance in Nature theory influenced the symmetrical design of the 36, reinforcing the concept that nature maintains its equilibrium.
While the natural lines of Asian ink-wash paintings, the most prestigious form of
Chinese art is the driving force behind the unique design of the identity.